Every day our core investments serve over 1,000,000 customers across home markets. Constantly analyzing modern consumer trends, including those that have changed in the conditions of the pandemic, we strive to proactively manage and advise our investees so as to enable them meeting the needs of all segments of the population as much as possible, which has a positive effect on the LFL growth of retail outlets and strengthening the brand in the local markets.
A penny – 850 supermarket and neighborhood stores. One of the market leaders in terms of low prices due to an effective commercial strategy, optimization of operational, logistics processes and other costs.
“Dobronom” has more than 30 supermarkets selling area from 50 to 650 square meters. The advantage of the format is a wide range of goods, the presence of FRESH categories, pastries, fresh meat, culinary products, as well as a high level of service and an attractive loyalty program.
Mayak is a rigid discounter format. The first objects were opened in 2021 and today the direction has more than 150 retail objects throughout the Republic. The mission of the Mayak stores is to create the most efficient distribution network in the “hard discounter” format. The philosophy of business was originally laid down in the name “LIGHTHOUSE”. It is based on the satisfaction of the basic needs of the client: the minimum trade markup, low prices, guaranteed quality of goods; a universal range of everyday essentials, Belarusian manufacturers.